Heritage Brand vs Artisan Brand: Why IndiFash Delivers More Value

The Price Breakdown

We have immense respect for heritage brands like Schott NYC. They invented the motorcycle jacket.
But when you pay $1,200 for a jacket, where does the money go?
Let's look at the math.

1. The Heritage Model ($1,200+)

Retail Markup: The store selling the jacket takes 50% ($600).
Marketing: Roughly 20% ($240) goes to ads and photoshoots.
Cost of Goods: The actual leather, zippers, and labor cost about $250-$300.
You Pay For: The History.

2. The IndiFash Model ($350-$500)

Direct-to-Consumer: We don't sell to stores. We sell to you. No retail markup.
Sourcing: We own the tannery relationships in India (where the leather comes from).
Cost of Goods: We use the same Full-Grain hides and YKK Excella zippers. Our labor cost is lower, but our material cost is high.
You Pay For: The Jacket.

The Honest Comparison

If you want the "Made in USA" tag and the resale value that comes with a famous name, buy Schott. They are excellent.
If you want the same quality leather specs but don't care about the label inside the neck, buy IndiFash.